Once Siemens-BenQ mobile was a global player in consumer communications.
It’s main driver was technology.
Until 2003 all design activities had been managed by the product management and marketing organization (non designers) together with designafairs, a design agency owned to 100% by Siemens and until then its “ lead agency ”.
Mid 2003 Siemens Mobile Devices established a Chief Design Office in Munich to develop a design strategy, and to create the “look & feel” of Siemens Mobile Devices.
At it’s time the resulting design language has set a new category standard securing “design leadership” and hence has influenced the design of major competitors like Blackberry and Nokia.
SIEMENS GIGASET SL78 Design by Platinum Design, Stuttgart – Red Dot Design Award 2008 - Honourable Mention
We are a strategic brand design consultancy.
We help our clients work out how to integrate innovation, simplify complexity, and deliver results.